Business Intelligence Strategy: 7 Easy-Steps to Make it More Effective

by Josh Biggs in Software, Tech on 22nd June 2022

Data is a major concern for organizations nowadays. You might be wondering how data can be a problem if it’s a tool for pursuing strategic business prospects. Indeed. Let’s be more specific. Businesses used to make judgments based on past experience; now, they make data-driven ones. To get the most out of massive volumes of data, businesses must correctly manage it in order to find insights and develop intelligent plans that will give them a competitive advantage.  Let’s look at what BI is, why it’s vital, and how to create a business intelligence strategy.

What Is Business Intelligence and How Does It Work?

Business intelligence (BI) is a set of techniques and tools for gathering raw data, analyzing it, and turning it into actionable insights that help businesses make better decisions. It entails data mining, forecasting, analysis, and reporting, among other things.  

For their baseline data, BI applications have typically relied on data warehouses. To assist corporate analytics and reporting, a data warehouse consolidates data from numerous sources into a single system. The results of the query are presented to the user in the form of reports, charts, and maps using business intelligence software.

What is a Business Intelligence Strategy?

The Business Intelligence plan is a comprehensive framework that enables you to solve data issues, market demand, and the development of a unified system. It demonstrates many methods for utilizing data in your organization. You’ll need the correct method for that, as certain web applications and computer software aren’t enough to calculate the ROI. 

Business intelligence methods will assist you in planning for and obtaining the benefits of having actionable information. Tracking measures such as sales success and HR salary prediction are some of the greatest examples. To get the greatest results, the entire process of developing a BI strategy is focused on three things: discovery, planning, and execution.

Why is it important?

According to research, the global BI market is expected to expand from $23,1 billion in 2020 to $33,3 billion in 2025. According to the data, BI application adoption is accelerating over the world. There is a slim likelihood of successfully implementing the business intelligence project without a proper business intelligence strategy. 

Furthermore, business intelligence is critical for business growth and maintaining a competitive advantage. Organizations must recognize the value of the information customers supply in order to change their strategic vision and obtain new perspective in order to stay up with changing customer behavior in the market. 

Let’s look at how techniques can aid in the development of stronger business plans and the generation of more money. You have a purpose and clear aims to expand your firm with correct and effective BI techniques. As well as bringing in more cash, it can also assist in improved decision-making. The business ecosystem will be well-managed by BI specialists and analysts without compromising data quality.

Easy-Steps to Make it More Effective:

  1. Make a business intelligence vision:

You must first characterize your existing status in order to establish a coherent vision of your BI approach. You will be able to define what is conceivable once you know where you are now. First, you must assess your current situation by combining facts from several sources. Then, establish your goals and priorities, which will help you see how BI can assist you improve your company’s performance. Following that, you’ll be on your way to defining clear and realistic expectations.

  1.  Select a sponsor:

An executive-level leader should ideally sponsor the project and gain buy-in from other high-level staff. Before you start, you’ll need buy-in and agreement on the company’s BI vision. Organizations that place a high importance on data in all departments employ a Chief Data Officer to spearhead the BI strategy. The CDO or another executive sponsor should think about the support and training that will be necessary for deployment, as well as how to scale this platform across the entire organization. Maintain contact with your sponsor and keep him or her informed of your progress. When your BI platform has been released and is performing as intended, create some useful, visible reports to present with your sponsor.

  1. Create a business intelligence architecture:

Depending on the configurations required, multiple architectural methods are available. There are four phases of data complexity, according to Chartio’s eBook Cloud Data Management: source data, data lake, data warehouse, data mart. 

  1. Select a BI platform and environment:

A business intelligence software platform can accomplish a lot, but it isn’t your full business intelligence approach. You can now analyze BI systems to identify a good fit for your plan now that you’ve chosen a sponsor for this endeavor. 

  1. Determine the important stakeholders and get them involved:

Although business intelligence may contain software, it is not solely an IT endeavor. Financial data is required for BI, but that does not mean it is just the responsibility of the finance department. Every team that will be impacted by your BI plan should be represented. Involve them early on and interview them. Inquire about how they use data in their job, what works well for them, and what doesn’t. Adapt your BI scope based on the information you’ve gathered. See Tableau Content Consumer Roles in Tableau Blueprint for additional details.

  1. Choosing the Best Tools for Business Intelligence Infrastructure:

Market research and features and applications that your BI tools carry to meet your company demands are the greatest ways to figure out which BI solutions are best for your corporation. Lightweight tools and applications, for example, are less expensive and are ideal for a small business with limited data. Companies that deal with a significant volume of data, such as e-commerce and logistics, require powerful tools and apps.

  1. Create a business intelligence roadmap:

A business intelligence roadmap is a visual representation of the timeline’s planned actions, including dates, KPIs, deliverables, and milestones. The roadmap should include technical specifics as well as be appealing to end users.


If you want to get the most out of your data, you’ll need to implement a business intelligence plan, which can help you make more informed decisions and boost income. Only a small component of BI is the selection of appropriate technology and software platforms. Follow the step-by-step BI plan outlined above to boost your ROI and gain all of the benefits from the important insights it delivers.

Categories: Software Tech