Do You Need an SEO Audit Tool?

by Josh Biggs in Digital Marketing on 11th February 2021

To have a clearer understanding of the effectiveness of your website, running a website audit will help.

By analyzing how SEO-friendly your website is, you’ll be in a good position to optimize your content to rank higher on Google.

The thing is, not everyone has the expertise to do this themselves. Others cannot afford to hire an expensive SEO agency either.

This is where a website audit tool comes in.

What Is An SEO Audit Tool?

An SEO audit is like a DIY (do-it-yourself) tool that provides you with detailed information about your website. It gives you a clear idea of how your site is performing on search engines through an SEO analysis.

These tools are designed to speed up the SEO auditing process to cater to non-SEO users. This means that you don’t need a deep understanding of SEO to benefit from these services. Different types of users can navigate these tools.

This can be a huge relief for those who find SEO rather technical and intimidating!

Here’s what an SEO audit tool does:

  • Provide a comprehensive website audit
  • Conduct an in-depth SEO analysis
  • Create beautiful SEO reports
  • Monitor site migration workflow
  • Create a white label report
  • Track progress on website performance
  • Provide access to extra SEO tools 

Your SEO performance could greatly improve through these SEO audit reports because you have a better grasp of your progress.

Who Needs an SEO Audit Tool?

If you work in a digital agency and you intend to generate more leads online, then the SEO health of your website is crucial.

Even those who work in the SEO field need audit tools because it helps them create SEO reports for their clients.

Some SEO audit tools are great for agencies like this because you have the option of including your entire team to collaborate. This allows the team to have a collective analysis of the audits being conducted.

Depending on your needs, you can find SEO audit tools just for you!

How Much Does an SEO Audit Tool?

Like most online services, audit tools offer subscription payment plans depending on the combination of services you’ll require. 

For the most part, you can find audit tools that offer monthly payment plans or even annual ones.

On Serpwizz, for example, the plans are listed according to services provided. 

Here’s how the pricing is determined:

  • $19/month: you have access to 5/13 features 
  • $49/month: you have access to 6/13 features 
  • $99/month: you have access to 13/13 features

Other SEO audit tools offer packages based on the type of customer. So if you’re a newbie who only needs basic SEO services, there’s a package just for you. If you’re a digital agency in need of large-scale audits, then there’s a package for that too. 

Ultimately, you can expect to pay anything between $10-$100 for an SEO audit tool. The prices are not too crazy, and this is great if you have a low budget.

Now that you have all this information, ask yourself whether you need it. It’s evidently affordable and convenient, but will it enhance your business visibility? That’s the goal at the end of the day, we’re all trying to rank higher on Google.

It’s wonderful that SEO tools are becoming more readily available, even for those with minimal experience. Don’t forget to do your research to compare and contrast the different SEO audit tools available before committing to one! 

Categories: Digital Marketing