Conversions are the Holy Grail of digital marketing—the utopian goal every marketer seeks to achieve. You could say they are the lifeblood of any digital marketing campaign.
And just like any other good thing in life, conversions don’t come easy. It’s estimated that website conversion rates average around 2%. In other words, for every 100 visitors, you can expect around 5 to convert, in the best-case scenario.
The good news; there are steps you can take to improve your website’s conversions. This article will outline 5 proven strategies for getting your visitors to convert and become loyal customers.
1. Add Social Proof
You can tell your visitors all day that your products will help them save time, save money, or even double the ROI.
But at the end of the day, what they’ll want most is not verbal claims but a guarantee that what you’re saying is true. How can you prove that you’ve done it before or that many customers are benefiting from your offerings?
Social proof! This includes testimonials, reviews, awards, badges, affiliations, case studies, and proven figures. Studies show that nearly 70% of consumers read reviews first before making a purchase decision.
2. Embrace Technology
A golden tip for increasing conversions is to up your follow up game.
And to do that, you’ll want to invest in tech tools that will make the follow-up process fun and effortless. Fortunately, many software solutions are built for that purpose. A good CRM software will help you generate leads, do the follow-up activities, and nurture the leads.
Take a real estate CRM like Follow Up Boss, for example. With such a system in place, you’ll be able to import leads from over 200 sources and automatically assign them to your agents. Plus, it comes with pre-written drip campaigns and action plans so you’ll never lose a potential lead.
3. Improve Your Page Speed
8 Seconds! That’s the time it takes for visitors to decide whether to stay on your website or hit the back button.
Did you know that a one-second delay in page response time can lead to a significant reduction in mobile conversions, up to 7%? Or that 40% of website users abandon sites that take more than 3 seconds to load?
When it comes to conversions, page load speed is critical. Besides, no one wants to hang on a site that keeps redirecting or displaying server gateway errors.
4. Remove Distractions
Have users complained of any UI elements that hamper navigation? If so, you’ll need to address the issues before they become stumbling blocks to conversions. Your landing page should be clean and easy to navigate. Where possible, include the following:
- Headlines and subheadings
- Features and benefits
- Visually appealing graphics
Distractions such as big banner ads or social buttons that cover content should be removed at all costs. Also, frequent pop-ups can be annoying to users so you should work on that too.
5. Strengthen Your CTA
Your CTA is your gateway to conversions. Make it smart and visible.
Generic CTAs like “Sign Up” or “Contact us any time” won’t cut it when it comes to increasing your site’s conversions.
Spend a few minutes improving your CTA copy to come up with something that will entice the reader. For example, you could come up with something like ‘YES: I want [your offer]’. Such a CTA is an easy conversion win because it paints your offer in a positive light.
Now that you have the tips to increase your website conversions, why not give it a try?