Ensuring Quality Over Quantity When Starting a Business

by Josh Biggs in Business on 1st May 2019

When you’re starting up a business, you’ll obviously want to save money wherever you can. However, there’s some things you simply shouldn’t compromise on when trying to cut costs and quality is one of them.

Ensuring your business focuses on quality over quantity is crucial to its success. No matter how small your company is, quality should always be a top priority. Here, we’ll look at why quality over quantity is important and how you can ensure the quality of your products and service.

Why is quality important?

There are quite a few reasons why quality is important in business. It can attract new customers, build up trust, help with customer retention and help to increase your profits. These are just some of the advantages of focusing on quality first.

Building up trust with your customers is especially important in this day and age. The demands of customers have significantly changed over time, and today they expect a deeper connection with the brands they do business with. If you aren’t offering quality, you’re going to struggle to build up trust and your customers are likely to jump ship to your competitors.

If your products or services aren’t offering much in the way of quality, you’re really going to struggle to succeed.

How can you improve quality in your small business?

So, now you know some of the reasons why quality is important, the question is how can you improve it? Some of the best ways to avoid focusing on quantity over quality include:

  • Don’t market to just anyone
  • Ensure you’re using quality packaging
  • Improve existing products and services
  • Ask for feedback

In your quest to market your products and services, it’s tempting to send out marketing content to as many people as you can. However, marketing to everyone isn’t going to work, and in fact it can damage your reputation if you do. You need to make sure you’re marketing yourself to the right people, otherwise you aren’t going to see much in the way of results.

The way you package and deliver your products should also be looked into. Making sure your packaging is great and the products are delivered in one piece is extremely important to your success. So, you’ll want to make sure you choose a good courier, using a site such as, to find the cheapest prices on top couriers in the UK.

Focusing on improving your existing products and services is also a good idea before attempting to create new ones. You can also ask your customers for feedback to see how you could improve.

Overall, quality is crucial in business, particularly for start-ups. The above are just some of the tips you can follow to improve the quality you offer your customers.

Categories: Business