How has the eCommerce landscape changed in 2019 and how you can keep up

by Josh Biggs in Ecommerce, Tech on 10th September 2019

In this regard, it is truly amazing to see just how much things have changed in the span of a mere decade-and-a-half. Back then, the only option for customers was to visit the physical store to make a purchase. Now, thanks to the Internet and a plethora of digital trends leading the way, any merchant can reach out to their customers anywhere at any time. The surge in eCommerce can almost certainly be attributed to the rise in the number of mobile phone users as well as make everything about the process, a whole lot faster and smoother in general. There is no doubt about that fact.

Being one of the best web content management websites out there, ektron can be used to make sure that you make a splash as well as stay up-to-date and relevant in the vast ever-changing landscape of eCommerce. Even the most reluctant of shoppers have been convinced to shop online, thanks to features like mobile shopping, great checkout discounts, easy payment options as well as free shipping. Gone are the days where a major chunk of shoppers saw in-store shopping as the most reliable method.


What the current year and future holds for eCommerce

Many paradigm shifts have occurred recently due to the emergence of new technologies that are eagerly being picked up by services. To get a better idea of the overall picture, let’s take a sneak peek into the top five eCommerce trends of 2019:-

  • Big Data: Since more and more customers out there are looking for accurate recommendations in every way, the use of Big Data is arguably the best way that it can be achieved. Plus, there is also the fact that most services want to do whatever it takes to be able to personalise the customer experience.With Big Data processing, you can really gain a good insight into the various shopping habits of the customers as well as their likes and dislikes on a general level. That way, precise recommendations can be made to each and every consumer of yours.
  • The aspect of Dropshipping: Here, you are the middle-man between the supplier and the customer, meaning that you process the purchase without actually handing the product while it gets shipped directly to the customer. The main benefits are that your overhead costs will be less, you will not be spending money on storing inventory, plus you will need to buy the product only when an order is placed by the customer,
  • Quicker mobile checkouts and payments: Enough studies have already proven the fact that a good 60% of eCommerce traffic comes primarily from smartphones and tablets. With the rise in mobile and fall in desktop users across the globe, services are already implementing ways to make checkouts a lot faster. Previously, due to a slow and complex checkout process, at least 6-8 shopping on average would be abandoned.
  • The Internet Of Things (IoT): This is basically a combination of services, products and customers. Since the main initiative is to keep pace with the constantly-changing and evolving shopping habits and expectations of the customers, predictions state that within the next two years, IoT would be used by 70% of businesses out there to enhance the experience of their customers to the fullest.


How one can keep up with the changing eCommerce landscape

Today, the competition is more serious and deadly than ever before. That is not a point that is debatable in any way. Hence, radical times require radical solutions, which is exactly what the plethora of newer eCommerce trends is all about. Certain key aspects like AR/VR, Big Data and fast mobile payments will play an instrumental role in forging the future of eCommerce as well as enhancing the various business operations associated with it. If they are used well, you are eventually bound to see a hike in both customer satisfaction and sales.

Interestingly, the aspect of 5G is also predicted to play a huge and extensive role in this regard. Primarily due to the fact that the speed it has to offer is a good 10 times faster than 4G, plus the fact that there is zero latency to be found. This, in itself, will see a rise in the number of both AR and VR  consumer applications. Additionally, A.I. will also be vastly improved with the help of 5G, leading to better speeds and accessibility of the Internet across the board.

Categories: Ecommerce Tech