How to connect with potential customers

by Josh Biggs in Business on 13th January 2022

It is more important than ever to try and find new ways to connect with people and in particular, your past, present, and hopefully future customers. Keeping that connection or making a good quality connection with potential customers is vital for the success of your business in a world where there are less and less face-to-face interactions. Customers are spending more time on the internet either on computers or on their cell phones searching for the products or services that they want or being exposed to adverts for things they might like, so you need to get your business in their line of sight too.

Create your own podcast or be a guest on someone else’s

When trying to get your product, service or business known in the wider world, podcasting is definitely the way to go. It is the new and very much the ‘now’ way of getting your messages across to the many listeners that choose to download and listen to what they want to listen to when they have the time.

Producing your own podcast is not as hard as you may think, and there are businesses such as Libsyn that will happily show you how to podcast as well as go through all the technology and techniques that you will need to get started in order for your podcasts to sound professional. Having a knowledgeable business giving you support when you are podcasting is highly beneficial, and Libsyn offers podcast hosting as well, which is something that you will also need.

If you feel that you are not quite ready to do your own podcasting, there is always the possibility of getting yourself interviewed or having a feature of your business, product, or services on somebody else’s podcast. This will still get your message out there, but it will not necessarily become a regular occurrence unless you can strike some sort of deal with the person who is podcasting, and you may have to deal with their own personal rules, whereas, if you are doing your own podcast, you will be able to highlight what you want.

Social media posts

Another very easy way to connect with your potential customers is to create posts on social media platforms. With so many of the world’s population having access and regularly checking in on their favorite social media platform, you would be daft not to take full advantage of the massive audience that is on offer.

You should also remember that posts can be skipped through and passed by. In order to prevent this from happening to your posts, it is highly recommended that you make your posts interesting rather than merely promotional. By coming across as educational or informative, you will get your audience reading your posts, and by making sure your posts have varied content, you should be able to get the majority of your readers focused on each of your posts rather than reading one and skipping any others that may be put in front of them.

Categories: Business