tech

How to Convert Your Visitors Using Landing Pages

by Josh Biggs in Digital Marketing on 22nd April 2020

A landing page is a standalone webpage used for growing an email list, promoting a new product, promoting a discount on a subscription service. However, it is difficult to convert your visitors using a landing page if you do not know what you are doing. To convert your visitors, you must create a high converting landing page.

It is easy to convert your visitors into customers using Clickfunnels. This is because Clickfunnels offers professionally designed templates for creating super attractive and high converting landing pages. Also, Clickfunnels saves time on integrating autoresponders, building funnels, tracking the funnel performance, and automating e-mail campaigns.

Here is how to convert your visitors using landing pages. 

Use Trust Elements

To make people take action, persuade them emotionally using graphics, images, and videos. Most people respond better to visual information. Adding graphics, images, and videos to your landing page not only improves user experience, but it also increases your conversion rates. Landing pages, with images or graphics, convert much better than landing pages with just plain text.

Create a Video Landing Page

Video sharing websites are becoming more popular because people love watching online videos. Videos will help your visitors understand the products and services. Also, videos are perfect for building a brand and an email list. Create a short video walking your visitors through your offer. Creating a video landing page improves your conversion rate because videos build trust. 

Conduct Market Research

Before creating your landing page, gather vital information about your target audience. Conducting market research will help you create content that solves the problems of your target audience. Use free online tools to do market research. Understanding the mindset of your visitors will help you create a high converting landing page. You will also create the right products if you know what your target audience wants.

Understand Keyword Intent

Do not just target any keyword. To know what your visitors want, you must understand keyword intent. Do not focus on seed keywords because it is hard to know the intent behind seed keywords. It is much easier to know the intent behind long-tail keywords. Additionally, it is cheap to bid for long-tail keywords because a few advertisers target these keywords. Targeting the right keywords will increase the conversion rate of your landing page.

Create a User-Friendly Landing Page

A perfect landing page is user friendly and it contains a headline, supporting subheadline, core benefits, call to action, customer testimonials, and visual focus. To create a high converting landing page, write creative, straight to the point headline that creates urgency. Use your supporting subheadline to give your visitors a reason to watch your video or read your copy.

Add Customer Testimonials

Adding real customer testimonials to your landing page can help increase conversion rates. Video customer testimonials are the best because it is hard to fake them. Therefore, customer testimonials will increase your sales. How do you get customer testimonials? If you have been in business for some time, ask your current customers to record themselves sharing their experience with your product.

Add Core Benefits

Your visitors will never buy your products if they do not know the benefits of your product. Adding core benefits to landing pages can help increase your sales. When someone knows the benefits of a product, they are more likely to buy that product. A lot of successful internet marketers include the core benefits of their products in their landing pages to increase their conversion rates. Also, do not forget to add a call to action on your landing page.

These are the best ways to convert your visitors using landing pages. It is easy to convert potential customers using landing pages if you are willing to do the work.

Categories: Digital Marketing