digital signage

How to Create a Sustainable Marketing Communication with Digital Signage?

by Josh Biggs in Marketing on 9th February 2019

Due to the extreme proliferation of ways to reach consumers, they finally have had enough and are fighting back. Now being exposed more than ever, constantly bombarded with more promises that aren’t kept, more value that can be delivered, feeling pressured to buying something unnecessary and literally being followed around the internet consumers have developed a rather hostile attitude toward marketing practices. Ads are described as intrusive and obnoxious and ad blocking options are at the top of everyone’s Google search. VPNs, browser add-ons, add-blocking programs and apps that will protect your phone – there are a lot of options to block your communication methods. That being said, the only good option to build a sustainable brand in 2019 is by fully endorsing honesty in marketing communications, creating a personal experience, and adding creativity and entertainment. Digital signage can help you reach those goals, let’s see why DS is what you need to build a sustainable brand.

DS can help you display better communication

Digital signage can significantly improve internal and external communication. Of course, any communication strategies are viable if employees are actually paying attention to them, that is why digital signage is a preferred method of communication with employees in more than half of offices in the US. Messaging on the screen is impossible to ignore, unlike e-mails, FB groups or Newsletters.

DS is the best way of communication in retail. There is no better way to grab one’s attention, to provide in-store communication, and navigation. Screens provide consumers with needed information in a non-intrusive, entertaining way. It is the best way to inform, engage and empower your customer base.

Integration of mobile and DOOH will help you to offer sustainable messaging to your customers through in-depth data analysis. This kind of communication is personalized and considered to be more memorable.  QR codes, AR or Beacons will help you engage more of your on-to-go customer base on the spot and drive them to the POS.

You can deliver real-time messages via digital signage at the POS

Digital signage software can create a memorable brand experience because you have the option to change your messaging within seconds based on time of the day, weather, holidays, breaking news, etc. With an overall clear understanding of who, how and when to target you will be paving a way to better brand recognition and building a loyal customer base.

You can sustain brand recognition with awesome visual marketing

Visual marketing is taking over the industry, if you haven’t been investing in great visual content it’s time to start. Good quality visual content is often the reason people subscribe, buy and share content, it’s vital for brand awareness, customer engagement and boosting sales. Keeping in mind the importance of the visual perception of your brand is also important when looking for digital signage software. We use Kit Cast signage, that, apart from all other perks, allow us the ability to keep using iconic Apple TV with its amazing quality of graphics. Kitcast DS software allows brands to move away from producing generic content and strive with creativity, company offers beautiful up-to date designs and easy to use DS templates.

Digital signage can be used to build trust towards your brand. Obviously, brands need to move away from traditional advertising that is no longer perceived as trustworthy. With digital signage, you can offer personalized trustworthy content. Transparency, sufficient interaction, allowing people to experience your brand, good experience, and trustworthiness, use of advanced technology, clear messaging,  understanding your customer base and personalizing your content for them are all main ways of building long-term relationships with your customers. A constant stream of clear dynamic messaging on screen or a video wall reportedly shows a level of openness and interactivity, personalization shows willingness to accommodate consumer’s needs, all of that that in a long run helps to build trust towards a brand.

You can attract more customers by using interactive content. Interactive displays have evolved from simple questioners to interactive creative 3D walls and wayfinding displays. Interactive content allows you to use facial recognition technology, touch screens, and intelligent data analysis to bring costumer communication to the whole new level. IS are used to raise brand loyalty, increase customer curiosity for your product and increase the time of audience interaction.

You can take advantage of the UGC. UGC integration into digital signage will definitely motivate customers to share their experience with your brand. Plus, studies show, that people prefer user-generated content, they find it to be more honest and authentic, which makes it much more sharable.





Categories: Marketing