How to market and sale using live webinars?

by Josh Biggs in Marketing on 29th November 2019

Webinars can have gigantic influence on your brand awareness. They are also in major league when it comes to demonstrating products and services and in the long-term they are significant when you want to sell and market things. What makes them really great, is that you can use them to sell literally anything and build a real webinar empire.

Add value to your webinars  

Webinars are a great way of adding extra value for your product, service, before you ask your customers to buy it and this is what every live webinar should be about. Adding value is also a great way to gain more customers, because you can face pre-sales objections. That’s why webinars containing precious content sell incredibly well. 

Change your mindset towards success 

There are a lot of people, who earned millions by running webinar promos. One of them was Amy Porterfield, that earned huge amounts of money by promoting her online courses. What was the secret of her success? Over the years, Amy kept telling herself one thing:

No matter if they buy or not, they walk away today feeling excited, inspired, and driven to take action. 

That’s the mindset you should hold before running each event. Forget about sales pitch! If you dig into webinar statistics you can find out that sales presentations aren’t very that important. According to ReadyTalk, from 20% to 40% viewers become qualified leads. Need more facts? According to Branded Solopreneur, 2 to 5% of webinar attendees will buy something for you. 

Join the elite of webinar presenters

Statistics are getting even more impressive, when it comes to real examples. Ilean Harris, an online marketing coach runs webinars with a 20% conversion rate. We know what you may think – 

success is reserved only to experienced players. But here’s another example – John Michaloundis hmade over $20,000 per month from his very first online course, which took him only six months. 

To get similar results you have to start to think about webinars as a whole system, including educating, interacting and helping others to achieve their business goals, as well as successfully promoting your event. 

Start  promoting your webinar like a boss

When it’s the best time to start promoting your webinars? The optimal time is 7 to 10 days before your events. Your goal is to reach a wide audience, but don’t invite people at random. Find your target audience – reach out to users craving for knowledge, which you can provide with your lecture. 

Start from writing teaser posts on your social media channels, join Facebook groups where you’re likely to find potential clients and inform them about the upcoming webinar. Reach out to people like you –bloggers, influencers or entrepreneurs and ask them to help you promote your event.

Make sure you nail your email marketing strategy 

Build a killer registration page and create pre-webinar email campaigns. Remember about sending reminders to spark up anticipation and excitement. While running your campaigns,  keep in mind that you’re writing a story which leads the registrants to your webinar. That’s why you should focus on creating an appealing registration confirmation email. Convince registrants that they will gain a lot by joining your event and make sure to boost engagement before the webinar. For example, you can share samples of free, yet valuable content as an introduction to your online course. 

Keep in mind that there are things to do even after the webinar is over. Don’t forget to record the event and send the replay to those who couldn’t make it to your live event, especially if they’ve bought tickets before. 

Now you know the most important things about marketing and selling through webinars. Please let us know in the comments below if you think our tips are useful!

Categories: Marketing