How to Pick the Right Promotional Gifts for Your Company

by Josh Biggs in Marketing on 2nd November 2018

Promotional gifts are the best way to show your clients that you care. They are low-cost marketing tools employed by various businesses so that they can gain brand love and loyalty. When you want to see for yourself how it can effectively change the way you do business, you should know how to pick the right promotional gifts.

  1. Depends on your field

Determining which is the right promotional gift to give to your clientele is highly dependent on which sector of the industry you are in. You should know which classification you fall under.

Here is a comprehensive list of industries:

  • Aerospace
  • Agriculture
  • Chemical
  • Construction
  • Defence industry
  • Energy
  • Electrical power
  • Petroleum
  • Education
  • Entertainment
  • Financial services
  • Food
  • Healthcare
  • Hospitality
  • Information
  • Manufacturing
  • Automotive
  • Electronics
  • Steel
  • Mass media
  • Mining
  • Telecommunications
  • Transportation
  • Water
  • Services

After determining this, you should be able to narrow down your choices significantly. For example, if you fall under the media industry, you can use earphones as your promo merchandise. If you fall under the transport industry, you can use keychains/keyholders so that your clients can attach them to their car keys. If you fall under the electronics and technology industry, you can use mousepads or selfie sticks.

Now, for some companies, it may not be easy to choose a good product to use as a promotional item. It is especially true for those in the steel, chemical, energy and mining industry. But, you can still make use of general items as promotional products such as calendars, notebooks, magnets, fans and pens. You just need to be creative and add a personal brand style to it. For example, for oil and gas companies, you can customise a calendar to be shaped like a gas pump, gas truck, or oil tanker. For chemical companies, you can use beakers and flasks as the basis of the shape of your promo products.

  1. Depends on your objective

You should know what you aim to fulfil with your promotional merchandise. Here are the things you can use as your marketing objective:

  • Increase market demand
  • Gain visibility
  • Build brand awareness
  • Maintain brand equity
  • Boost sales

Knowing the goal you want to achieve will direct you to the right promo merchandise for you. For example, if you want greater brand visibility, it is best to use items like T-shirts, different umbrellas, caps and other wearable items as your promotional material.

  1. Depends on your target market

To be able to enhance your company initiatives, promo merchandise needs to be something useful and relevant to your target market. You need to thoroughly research the demographics and psychographics to pinpoint the best product to use as your promotional merchandise.

Be unique if you can. You don’t have to go for the traditional. You can make your brand stand out more if you use unique items.

These are the top things you need to consider when you’re planning to create promo merchandise for your company.

Categories: Marketing