Are you looking for ways to make a statement on social media? Do you want to promote your social media content and have it become a valuable, passive marketing stream for your business?
If so, then you need to learn all that you can about how trending brands maximize social media. There are many things you can do to increase awareness of your online presence.
First, you need to understand what works before you can become a content all-star.
See below for an in-depth guide on how to use social media for brand building, and the methods that are gaining the most traction.
1. Up Your Video Content Game
Which would you rather do: read a static graphic on social media about the “5 tips for a better skincare routine” or watch a quick social media video watching someone perform it step by step?
We know you’d prefer the latter, and so would everyone else. That’s why you need to bolster video content on your social media platforms.
Social media users have essentially become blind to static posts anyways. Put yourself in their shoes… you’re scrolling endlessly through Instagram, Facebook, etc. what kind of content is going to catch your eye?
The video content! Why? Because it triggers your natural curiosity to learn more. Your brain becomes stimulated by the movement, which is something a static post can’t offer.
Better yet, video content has been proven to deliver a stronger message. Studies show that customers can retain up to 95-percent of a video’s message. Those same studies show they only retain 10-percent of text.
This can help you on your quest to become a trending brand. Your videos will invite social media users to connect with you, engage with you, share your content, and more.
Things like TikTok and Instagram Reels have made video the most trending content form out there. You have to engage in it if you want to join the league of trending brands.
2. Show Off Your Personality
Think about the people whose content you share most on social media. What is it about them that makes you interested in posting their content on your stories?
It’s their personality! In fact, we’re willing to bet that you reposting their videos has more to do with their personality than with the actual content they’re sharing.
So…how can you make your brand more personable on social media? Video content is a start. Get yourself in front of a camera whenever you can.
Whether you’re talking about your newest product or sharing your 5 favorite sports movies of all time, personal videos will make you the face of your brand.
Secondly, make sure that you share your story often. Your “why” will resonate with people more than anything else you share with them. If they share your line of thinking on certain topics, they aren’t likely to disconnect from you.
Third, make sure to infuse some humor whenever you can. Fair or unfair, social media followers are far more likely to remember the brand with funny content than the one with helpful content.
3. Schedule Frequent Giveaways
Nothing will garner more action than a free giveaway on social media. Depending on the prize, your followers will go to drastic lengths to be the winner.
Your loyal followers are looking for ways to push your brand anyways. Giving them the free stuff in the process will simply push the needle a bit more!
You can give away virtually anything that your followers would find valuable. Here are a few ideas:
- Gift Cards
- Free T-Shirts with your brand on it
- Copy of your favorite book
- A 30-minute call with you
- Major discounts on your products/services
Once you have an idea of what you’ll give away, set the rules for those that wish to qualify.
For example, you could instruct people to tag 3 friends on the giveaway post, direct message you, or use your hashtag on their story to enter to win the prize. This high level of activity can help you become a trending brand.
4. Hire a Marketing Agency
When in doubt, have a professional figure it out. Social media is a marketplace that’s constantly changing and evolving. It takes an experienced mind to navigate it all.
Why not hire a professional agency such as Bear Fox Marketing to help you build your online presence?
Social media marketing agencies have several services geared towards brand building. Better yet, they can help you build a sustainable online presence, rather than a one-and-done appearance that so many online influencers experience. Alternatively, you may buy followers to increase your customers. This is the easiest thing to do for your growth. If you are trying to establish your brand on Twitter then try to buy real Twitter followers to get more exposure to your content. Similarly you can do this for other social media accounts.
5. Join Forces With Influencers
Speaking of social influencers, you must team up with the most popular ones in your niche. This can help you build a reputation with avid followers of other influencers.
However, make sure that you’re joining forces with influencers that aren’t your competition. You can bring other followers from related niches and become their go-to source for your specific products, services, and content.
For example, let’s say you’re trying to make your line of men’s workout clothing trend on Instagram. Find some fit dudes that match your ideals and have a ton of followers, then ask them to wear and promote your brand!
Trending Brands: Use These Helpful Tips to Build Your Online Platform
Now that you have seen an in-depth guide on how trending brands build their social media presence, be sure to use this information to your advantage.
Take the time to browse our website for more articles on social media trends, as well as many other topics that you will find helpful.