A letter is an excellent way to thank your clients. Other than mailed cards or letters, you can convey thank-you messages during phone calls, replies to Facebook messages, text messages, emails, or even during face-to-face conversations. Customized messages make clients feel special by revealing the human side of your company. Here are some steps for writing professional thank you cards for your clients.
Begin With Greetings
A greeting prepares the client psychologically to receive your message. Always mention the recipient’s name to make it personal. Here are some ideas:
- Good morning, Ms. Adams!
- Hello Dr. Ian.
- Dear Mr. James.
- Greetings Ms. Jones.
Start with your reason for writing the message. Successful companies and organizations tell their clients thank you for your business on several occasions, including customer anniversaries or birthdays, repeat purchases, positive feedback, reviews, and referrals.
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According to Salesforce, you have an 84% chance of retaining customers by treating them with the respect they deserve and showing gratitude. A business thank-you card that is well written and well timed can serve that purpose.
The first few words set the tone of the card. It should demonstrate your intention of conveying your appreciation for the business the recipient brings your way. Use the term “you” or “your” at least once in the first sentence to make it more personal. Here are some examples:
- What we value the most is your continued support.
- We are happy that you chose to shop with us today.
- Clients like you are the reason for the success of our business.
Keep It Short
A thank you card should be short and concise. A brief note prevents you from going overboard by minimizing over-exaggeration and dramatic effects. Don’t overdo it; make sure your gratitude sounds sincere and is appropriate for the occasion. Two to four sentences that go straight to the point are sufficient for a professional thank-you card.
Make It Handwritten
Clients notice when you go beyond the norm to make them feel special, and a handwritten card shows that you value their business. According to Small Business Trends, handwritten cards are beneficial to businesses because:
- They have a 99% open rate when compared to emails, which have a 22.7% rate.
- They are rare, and the average individual in the U.S. receives only about 10 pieces annually.
- They are personal and can be customized according to different themes.
- They demonstrate sincerity.
End the note with a professional tone that reflects your company’s culture and industry. That way, your recipients view your organization as an authority in your niche, thus bringing in more reviews and referrals. Here are some suggestions on how to end a professional thank you card:
- Best wishes.
- All the best.
- With gratitude.
There are no strict rules about when to thank your clients for their business; do it as often as possible. A thank-you card effectively increases your client base by enhancing your business image and creating personal bonds with your prospects.