Ideas on Making the Most out of PPC Marketing

by Josh Biggs in Digital Marketing on 15th June 2020

Google Ads can become one of your most powerful allies in the world of marketing. Brands are looking to excel all the time and fight for attracting as many customers as they can.

While there are a lot of different marketing tactics and methods, some are not as prominent as others. Pay-per-click is a good example. It offers so much but is still underutilized by so many businesses.

You can create separate campaigns for customer attraction, sales, or brand awareness. And when you gain experience, it should not be that difficult to manage multiple campaigns simultaneously.

The initial process can be pretty rough. However, as soon as you get the hang of basics, you will be good to go. And here are some ideas on how to make even more out of your Google Ads marketing, especially if you have little to no experience.

Idea #1 – Stay up to Date With Available Tools

Google Ads are no exception when it comes to a technology world that is constantly evolving. You need to be up to date with the most recent changes and any new software that gets released and can accommodate the marketing strategy.

For instance, Cleverecommerce has a variety of PPC automation software that is beneficial to both new and veteran pay-per-click marketers. 

Idea #2 – Learn the Bidding Process

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The amount of money you are willing to spend on an ad click will determine where and how the ad will appear in the search engine. Bidding is a complicated process, and one that requires experience more than anything else.

Thankfully, you have the option to make adjustments in real time. There is room for testing various combinations and determining how each of them performs. 

Idea #3 – Figure out What Makes a Good Quality Score

Quality Score is another factor that determines where your ad will be placed. Again, getting a higher score will come down to how well you are familiar with the platform and whether you can leverage that knowledge.

Google analyzes how relevant ads are to the targeted keywords, what is the expected click-through rate, and whether the landing pages coincides with the ad copy. Google will provide you a diagnosis after it is finished with the calculations. 

Idea #4 – Keep Track of Your Metrics

It would be impossible to determine how good or bad a campaign is doing without keeping tabs on it. Metrics provided by insights will allow you to monitor the results and make adjustments in real-time.

If you have different goals with different campaigns, you will need to pay more attention to relevant metrics. It would be better not to cover everything at once and create separate campaigns for customer retention, brand awareness, or more website traffic.

Idea #5 – Define Targeted Audience

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Creating ads and the whole campaign blindly is not a good strategy. You will only end up wasting money if you do not have a clear targeted audience in mind. 

It will take time before you can see if the efforts are effective, and you are attracting the right audience to the website. Schedule the ads and keep track of insights so that you do not fall behind and end up wasting the budget. 

Idea #6 – Research Keywords

Finding perfect keywords might prove too much, especially if you are on a tighter budget. Your niche could be too competitive, and the best keywords could be more or less out of reach. 

In that case, focus more on long tail keywords or look for some hidden gems that could potentially take the campaign to another level. As the overall success depends on keywords a lot, you need to spend a bit more time researching them. 

Idea #7 – Be Creative With Ads

Not everyone has enough creativity to stand out from the rest. However, as far as the ad copies go, you should still look to create the best you can.

Learning to write is difficult. And learning to write persuasive ad copies is even harder. It is natural that bigger brands spend thousands for a professional copywriter.

If you decide to stick to writing yourself, make use of the available space, and try to get your message across in a clear manner. Also, make use of ad extensions as they allow you to put extra information without occupying the main ad text.

Idea #8 – Think of Mobile Devices

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Desktops are not the only device that people use to browse the internet. In fact, about 50 percent of internet traffic is going to be on smartphones and tablets by the end of 2021 (Statista, 2019).

Make sure that ads appear on a mobile device properly. Otherwise, you stand to miss out on a lot of potential customers. Test things yourself before you commit the budget.

Categories: Digital Marketing