In today’s digital age, everything is always changing. While this can be a good thing for some, many business owners realize that this constant state of change can make or break their company as a whole.
One example of this is marketing. As a business owner, it is hard to constantly keep coming up with different marketing ideas and strategies. If you need a little help developing marketing ideas to boost your business, here are some fun and simple tricks that will bring your business to new heights.
Create a mural
Gone are the days of billboards and taking their place are the murals that are popping up everywhere. Using murals as a marketing media is genius, as most consumers don’t expect to see them. They pique a sense of interest, and show that a company is creative in their marketing plan. Remember, a picture is worth a thousand words.
Host a photo contest
Consumers nowadays love to post pictures of their everyday lives, so what’s better than hosting a photo contest? Not only are they relatively easy to enter, but they boost your brand recognition. After all, a simple picture with your brand can seen by hundreds of pairs of eyes on social media. All you need to do is set up simple parameters, whether it is a picture of a pet posing with one of your items, or simple picture of your item with a fun backdrop. Feel free to get creative, and don’t forget to come up with a cool prize.
Choose interesting promotional items
When you think of the words “promotional items,” you may start thinking of boring flyers, pens, and coffee cups. But nowadays, the sky’s the limit when designing these items for your company. There are plenty of interesting options out there such as promotional business calendars, can cozies, blankets, pop sockets, and apparel. With a bit of creativity, you can easily blow the socks off your customers while promoting your business.
Invest in local sponsorships
Marketing is all about building your brand. You want to get your company out in front of as many people as possible, and a great way to do this is by investing in local sponsorship opportunities. Getting involved with other businesses is a perfect method for cross-promotion, while finding customers in a place you may not have thought of before.
Don’t forget content
Content is king when it comes to both digital marketing and search engine optimization, or SEO. You can easily boost your digital marketing goals by creating one piece of content that is unique and amazing. This can be a infographic, video, or interactive piece of content. When more and more websites share your content, your website authority will grow immediately.
Start a podcast
More and more consumers are turning to podcasts instead of music. So what’s a better idea to build your brand authority than by creating a podcast that is not only about your business, but shoulder topics around it, as well? Shoulder topics are topics that are similar and related to your industry, but give more relevant information to listeners. Don’t be afraid to start small, such as one podcast a week, and go from there. The world is your oyster when it comes to podcasting, and this media is very easy to market within your store and on social media.
Marketing doesn’t have to be an overwhelming or complicated process. When you use these simple marketing tricks, you won’t have to think long and hard about what marketing strategy is right for you. Just stay committed, and always keep in mind that slow and steady will win your marketing race.