Our Tips For Creating And Optimising Your Marketing Site

by Josh Biggs in Digital Marketing on 27th October 2020

Whether you are looking to create a brand-new website for your company or you are looking to completely optimise an existing site that you have, there are several elements for you to consider. In this article, we will be providing you with insight into our tips and tricks for optimising your marketing website. 

Create New Content Regularly 

When you are creating your marketing efforts, it is important to create new content as regularly as possible. This will keep people coming back to your website and enables you to boost the E.A.T value of your site. This can improve your ranking in the long term and keep your audience as up to date as possible. By having specialist content writing optimised content for your blog, you can better your business in the long term. 

Optimise The Page Loading Time 

In addition to creating content that works for your business, it is important to make sure that your website is optimised. If customers are met with a loading time of over 5 seconds for a website, up to 50% of the traffic will click off and look elsewhere. This is a huge problem for any company and therefore using website design tools to improve your website for the best possible page loading speed will aid in reducing the bounce rate and boosting conversions. This will improve your rankings within Google search results and allows you to directly compete with those larger businesses in your sector.  

Review Your Competitor Website

If you are looking to create a brand-new website for your business, it is important to look at what works. One of the ways that you can do this is to look at your competitor’s website. Look at what is working for them and consider how you can go about replicating this within your own website. Though this is a process that can take time, this will aid you in the design process and will allow you to create a design for a website that not only looks professional but functions in a way that will benefit your customers when it comes to buying products or services. 

Build As Much Trust As Possible 

When you have a website that is well built, it is then important to start building your Expertise, Authority and Trust. This E.A.T score says a lot about your business and can be the deciding factor when it comes to your Google rankings. With this score as well as mobile indexing playing a huge part in the ranking position of your website, therefore making sure your website is running smoothly and is beneficial for your customer base is exactly what you need to make sure that you have everything you need to improve your rankings over time. 

With this in mind, there are several ways that you can benefit from the correct website design and improved loading times when it comes to not only growing your business but improving site traffic and conversions in the long term. 

Categories: Digital Marketing