When you’re trying to build a thriving business (especially if you have a brick and mortar location) it’s crucial to get local customers interested in what you do. But how do you attract the people in your city or town to your business when there are so many others to go to?
How do you make yourself stand out? We want to offer you suggestions for some ways to promote your business in your local area.
Keep reading to learn how to promote your business locally in 2020.
1. Business Cards Aren’t Out
When you’re doing local marketing you can go back to the basics as long as you do it right. A good business card goes a long way.
With business cards, you want to be unique while still having all useful information clearly displayed so customers can find you.
If there are nearby businesses that are similar to your niche but different enough that you aren’t competing you can ask them to have your business cards on display as well. Many hotels will also have business cards from local businesses.
2. On-Point SEO Matters
Even if you’re targeting local customers you still can benefit from a good SEO strategy.
Most people look online when they’re searching for places to shop or visit, so unless you have a storefront that stands out enough to cause people to investigate, SEO may be the only way you draw new people in. It’s what brings your website to the top of the search engine queries!
There are different kinds of SEO, but you’ll want to focus on local SEO. If this is all new to you it’s good to invest in a good SEO company like Killerspots SEO to get your website up to par.
3. A Strong Social Media Strategy Is Key
Social media is also necessary for good marketing. This is another way to target local audiences. Right now, learning how to promote your business on Instagram might be the most important thing you can do social media-wise.
By using geotags and local hashtags you’re going to keep your reach local and targeted enough that you’re not drowning in a sea of global businesses.
For example, tagging your photos for your cupcake business with #DenverCupcakes while geotagging Denver (or a popular local landmark) will yield better results than #cupcakes (though using both will get more traffic).
Keep your content engaging and high-quality and you’ll be off to a great start!
4. Google My Business So They Google Your Business
A Google My Business page is important if you want to get those local eyes. This is how you show up on Google Maps when people search for businesses in your niche.
When you Google a business type you’ll notice that the first thing that comes up is a list of local businesses. They have star ratings and spots on the map. If you want to be on the list and have all of your positive reviews on display, Google My Business is the way to do it.
Promote Your Business Locally and Put Yourself on the Map
When you’re just getting started you need to learn how to promote your business locally so you can get your city interested in the great work that you do. Don’t neglect your local customers; make sure that you’re marketing to them!
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