Search Engine Optimization: Types & Examples

by Josh Biggs in Digital Marketing on 31st January 2020

For any business, it’s crucial to its success that it creates and maintains a positive public image. Your company has to be visible for it to prosper, and that means you have to be where people can see you. When you look around these days, you probably notice a lot of people admiring portable devices of some kind, so that’s where your marketing campaigns should be.

The critical thing to remember is that when people are on the Internet, they’re always searching for something. The best marketing strategy is to become what they’re looking for as much as you can. That practice is called search engine optimization (SEO), and it can make your company’s website an Internet jewel. Read on to learn how.

What Is Search Engine Optimization?

Don’t you love it when you go to Google or Bing and type in a few keywords or a question and get pages of instant results? You have the ads at the top of the list, but under that are the real results that you trust. The odd thing is that you innately trust those websites in the order that they’re cataloged, right? After all, who wants to go looking through pages and pages of results when the most recognizable sources are right at the top of the first page?

With that in mind, you want your company to rank as high on that list as possible. Remember, you don’t like surfing through pages of search results, and neither does anyone else! Search engine optimization is a set of techniques that aim to help websites improve their chances of appearing near the top of results pages as an answer to a query. Where you rank in a search engine results page (SERP) is called your search engine ranking. In short, search engine optimization is about improving your search engine ranking.

How Do You Implement SEO

As you become more familiar with SEO, you will learn that it isn’t one thing but an array of techniques with a common goal. In a way, SEO is similar to martial arts. All martial arts look the same to someone who’s only a casual watcher of action movies, but in reality, there are various types of martial arts. Each variation has its style and techniques that set it apart from the other forms significantly or narrowly. When it comes to search engine optimization, there are many tactics you can apply to work the search engine algorithms that rank results.

One of the most effective and prominent means of applying SEO is through link building. Links are the highlighted text in online content that lead to other sites when you click on them. SEO agencies like specialize in leveraging the authority of one website to enhance the perception of another by using links. They get a site that they already affiliate with or some other authoritative source to put links in their content that zip back to your webpage. The text that leads to your page is called a backlink.

Why Use SEO?

When it comes to the question of why you should use SEO, the answer is if you’re not using it, then your website is a waste of your time and money. Without implementing SEO, you aren’t getting the best that you can out of your website—if anything.

Take backlinking, for example. When a company with an authoritative presence in search engines like Bing and Google backlinks some anchor text (the highlighted word or phrase) to your website, it broadens your visibility. Backlinks introduce your website and business to people who are visiting other sites and click on the link to yours. Not only that, but your website also appears more like an industry authority than before because links to your website make your company look trusted in its industry.

SEO is a marketing toolkit for the new millennium of digital media. To climb to the top of your industry, you have to first climb to the top of the search engines.

Categories: Digital Marketing