Social Media Apps Have Been The Most Prominently Used Apps in 2021

by Josh Biggs in Digital Marketing, Software on 18th December 2021

2021 has been a challenging year for many people as across the world, we’ve all had to acclimatise to the effects of the current COVID-19 pandemic. It is through these challenging times that people have had to find ways to keep themselves occupied and entertained, and one of the ways the world has managed to do this via their smartphone app usage.

As revealed by live app download data information about the USA’s most popular apps so far in 2021 that you can see by clicking here, Tiktok, Facebook, and Instagram already all have more than 580 million app downloads!

With those huge download numbers in mind, let’s provide a breakdown of some of the most frequently used apps in 2021 so far. 


TikTok is a video-sharing app that allows users to watch and create short videos of 15 seconds long with the music on background from popular songs or their own collection. It provides an option for lip-syncing and recording, which has been one of the primary reasons behind its success among people between 13 to 25 years of age. 

The primary reason for its success is that it is effortless to use, and users can be creative with their videos. Generation Z is the main user of TikTok to get in on trends and seek social validation in their teenage years. 


Facebook has been one of the most used social media apps ever since it was launched in 2004. It is among the top applications that attract many users daily as Facebook allows them an ‘open platform’ to communicate with friends and family. 

Moreover, its simple user interface, easy sign-up process, and other features like tagging people’s names on posts or images make for a better social user experience.


Snapchat, launched in 2011, is an app that allows users to share photos and videos which disappear after a few seconds. It became popular among younger generations as it allowed them privacy by disappearing content after some time. 

The company also offers filters and lenses for augmented reality, making the user’s selfies more fun and attractive. With over 320 million downloads, it has become one of this era’s most successful social media apps.


Instagram was first launched in 2010 as a photo-sharing app where users could only post pictures but later on. Instagram is so successful because it has a way of turning the ordinary into something extraordinary. 

It celebrates creativity, and users can find inspiration on the app. Many creative people have been able to amass large followings on Instagram by using the app to share their work or project updates. 

In addition, Instagram is a great way to connect with your favorite celebrities and even get tips from them about what they’re currently doing. Even just browsing through your feed on Instagram can inspire you to be creative in some new way or help you discover new talent.


WhatsApp was first released in 2009 as an instant messaging app that allows users to send messages without paying any data charges as it uses Wi-Fi or data connection. It is estimated that WhatsApp has over one billion users worldwide, making it the most popular messaging app of this era.  

WhatsApp is popular because it’s free and has many great features. In the past few years, WhatsApp has become one of the most popular messaging apps globally as WhatsApp is simple, secure, reliable, and free from cost, which no other instant messaging applications currently offer.


Zoom was first launched in 2011 as a video conferencing app that allowed users to have face-to-face meetings with up to 50 people. It gradually grew in popularity and is now being used by businesses worldwide for online meetings, webinars, etc. 

Due to its features like screen sharing, chat room, recording sessions, etc., it has become one of the most popular video conferencing apps currently.  Zoom exploded in popularity and usage when the pandemic started and it is still going strong in both usage and downloading statistics. 


LinkedIn was launched in 2003 as a social media platform for professionals to connect with each other, build their professional networks and look for jobs. It gradually grew in popularity among businesses and job seekers due to its features like posting resumes, connecting with other professionals.

As of October 2021, in the USA, LinkedIn had an audience reach of 180 million users! This was then followed by India which accounted for an audience of 81 million.