The Importance of Company Culture

by Josh Biggs in Business on 29th October 2019

Having a strong and influential company culture embedded in your business is a crucial part of your business’ success. Culture is what drives positive and effective engagement, which will lead to more overall success. Having a set culture in place decreases the amount of time colleagues waste in conflict, and at the same time, it boosts the volume of discretionary effort produced by the team. When culture is aligned and strong, colleagues want to see each other succeed and are continuously energized by the small wins that happen every day. Overall, when employee engagement increases, customer satisfaction and company profits rise. If you’re wondering how you can promote a positive environment and an engaging work culture for your business, there are only a few easy steps you need to take. 

Creating Culture 

A few of the things we do at Outback Team Building & Training to enhance our workplace culture includes hiring for core values and then emphasizing them on a daily basis. With that being said, it’s very difficult to create and maintain an authentic positive culture unless you first identify your company’s core values. Once you’ve accomplished doing so, the next step is to hire based on core value alignment. Learning how to recruit, hire, and then retain people who have the same core values as your company is critical. “Topgrading” is an excellent resource for learning how. It’s also essential to reinforce your core values in as many ways as possible. Displaying them throughout the office, including them within performance agreements, and discussing them during catchups and performance reviews are important ways to implement a positive environment. If people are ingrained with your values every day, starting from the day they are hired, they will quickly start coming to work with those core values embedded in them. 

Culture Is A Two-Way Street 

Even though there is an emphasis on managers and employers to develop an influential positive culture for their business, all applicants should be looking to work for a business that prioritizes having a healthy and positive culture. Throughout your application process, it’s important to explore what the company culture is and what its core values are. This will help you find out if the available role and company is the proper fit for you. If you’re unsure of how to discover what the business’ culture is like, don’t hesitate to seek out others who hold similar roles at the company through LinkedIn or other social networks. Meet them for coffee and explore everything they can divulge about the company’s culture, the leadership team, and its core values. 

Aspiring Entrepreneurs, Take Note

The importance of company culture is, in fact, a very new progressive way of thinking and management teams are only now beginning to realize that culture is directly related to profitability. However, it’s essential to understand that culture isn’t built with ping pong tables or a negligent lack of employee management and financial discipline. It’s cultivated by hiring and retaining team members who authentically live the same core values as the company’s holds, and who possess the skills required to deliver the results the company needs to prosper.

Categories: Business