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Top Reasons Why People Are Leaving Your Website 

by Josh Biggs in Digital Marketing on 18th June 2022

If you are running a website and you are finding that people are leaving before really sticking around to see what it is that you have on offer, this is a major problem that you need to fix as soon as possible. First of all, you certainly need to put your finger on what is going wrong in the first place. Here are some of the top reasons why people are leaving your site. 

The Design is Outdated 

The first potential problem that you can find yourself up against is the issue that the design is outdated. If people see a site that is not fitting in with modern standards, there are a couple of major possibilities for what they can think about it. First of all, it could be that they think that you do not care about it. Otherwise, they may think that a competitor is doing the job a whole lot better. On the other hand, it could be that they do not trust it, and it does not inspire confidence for them to start spending their money on it or pass over any of their key information. This is an issue that you can do something about if you outsource web development with ScrumLaunch, for example. 

You Are Not Getting Across Your Message Quickly Enough 

People only tend to hang around on a website over the course of a matter of seconds, and if you are not sending your message across to them within this time, there is no doubt that you can find yourself experiencing major issues. At the same time, it can also be the case that people are getting impatient and are not able to navigate your site in the way that you would want to. So, you need to look at your homepage to see if there are any major problems here. You should also check out the site design to see how this can be improved. 

Your Site is Too Slow to Respond 

People are simply massively impatient in the modern world, which can easily lead to a situation in which they are not willing to wait around on your site for an extended period of time for it to load. This can easily only be a matter of seconds in our impatient society, so if your site is taking longer than this, you certainly need to be looking a little bit close at why this is the case and working out the different steps that you are able to take in order to improve this problem quickly.

There you have three of the major reasons that can be making all the difference when it comes to people leaving your site in a way that you do not want them to otherwise. First of all, it could be that the design of the site is outdated, you are not getting your message across quickly, or your site is simply too slow.

Categories: Digital Marketing