Top tips for driving ecommerce sales

by Josh Biggs in Ecommerce on 16th November 2021

Finding a suitable ecommerce plan may be a difficult task; one size does not fit all, and what works well for other firms might not work as smoothly for you. Within this book, we’ll be discussing tried-and-true ecommerce SEO agency techniques that companies from all around the world employ to achieve new heights.

Start with a content marketing strategy

A well-thought-out strategy is the root of every successful campaign. When it comes to ecommerce, a content marketing approach is your best bet since creative assets will give you the most traction for your company.

Whatever sort of material you wish to distribute, having a strategy in place beforehand will help you know why you’re creating it and when you should release it. This approach may be modified as time goes on, but before you begin anything, make sure you have a well-thought-out strategy. You may use tools like Trello or Airtable to help you implement this.

Always create original content

Of course, a content marketing plan will not be effective if it is based on unoriginal material. Content that converts is original. Customers will avoid any old recycled content; they’ll seek for something that draws them in and makes them want to do something. Consider how you might go above and beyond with your content. When thinking outside the box, consider employing assets like these:

  • Infographics
  • Newsletters
  • Free resources/eBooks/guides
  • Podcasts, etc

The more high-quality content you have, the more likely it is to be shared. This will not only improve your company’s recognition, but it will also aid in the development of a link building strategy. If you’d like further information on this topic, our link building services might be helpful.

And have time for long pieces of content

Content is, by now, of utmost importance in all ecommerce marketing campaigns. We’ll get to that later, but first, let us explain the significance of long-form content. When it comes to research reports, they’re typically the greatest option. Begin by finding a topic that would be of interest to other persons in your industry, and do a thorough study on it. Longer pieces of content will not only improve the average time spent on a page, but they will also help to enhance your company’s authority as you become industry leaders.

Personalise your email marketing campaign

Despite the fact that email marketing efforts may not be as effective as they used to be, they continue to play a crucial part in any ecommerce planning. They allow you to inform devoted consumers about new products and offers, as well as entice potential customers with incentives they can’t refuse.

Anyway, no matter why you’re using email marketing, keep it personalized. Even if it’s as simple as utilising a small piece of software that adds the consumer’s name to the subject line; it’ll make a huge differ- ence. Customers prefer genuineness; they enjoy feeling unique. If it’s apparent that you’ve sent an email to everyone on your contact list, the likelihood of converting will go down dramatically. Customer loyalty is essential here.

Benefit from loyalty programs

It has been discovered that acquiring a new client is between five and twenty-five times more expensive than keeping an old one. With this in mind, it’s worth considering creative solutions to keep your current consumers coming back for more.

Categories: Ecommerce