With the new Google Mobile-First Index update coming up in March 2021, it is time to review your website and move from a static website to a real responsive model. The number of people accessing the Internet through tablets and smartphones is growing, and this is why we are seeing more responsive themes across the SERPs that are being released by WordPress designers.
These themes offer better readability and usability on mobile screens, at the same time they allow a website to be seen on various types of devices. Therefore, we can say that there is a direct relationship between web design and campaign performance. Do you want to build a responsive website? Keep reading!
- What a responsive web design?
A responsive web design strategy is founded on making your web content adaptable to the different devices a user can utilise to access to your blog or website. Also, it makes it available to deliver various, separate layouts of your content and design to different devices. With most of the businesses mobile-optimising their websites, there is a growing need for the right tools and plugins that respond to customers’ needs.
To help you build on an adaptable site, here are some best practices that you can use to offer the best experiences to your customers in all devices.
- Make your call-to-action (CTA) easy to find
Every website has a distinct call-to-action that you want your potential buyers to complete. From buying a particular tool for signing up for an app. To give people the opportunity to finish their transactions, you will need to add a primary call-to-action featured in your navigation. This is what will give you leads, so make sure that it is also accessible on mobile.
- Pay attention to website load time and page speed
If a user has to wait for a considerable amount of time for a website to load, he or she will abandon it straight away. It is one of the most important web design standards, in UX and SEO, so make it a priority on your web design strategy. Following several studies, users expect websites to load fast and in no more than 2-3 seconds. If it takes more than that they will leave, and do not expect them to come back!
- Make it simple
Not only is relevant to have page speed as a requirement for a great web design but also you have to make your website appealing and attractive. For example, minimal designs are on the rise, as they offer a simple and clear user experience. Find a balance and do not display too many distractions to your customers: just give them easy access to the relevant information.
- Use interactive elements
Interactive websites are becoming a must now, as buyers spend more time on sites that offer these features. A good example of interactive designs are storytelling solutions: find a visual and informative design that keeps users on your website longer, and you will increase brand awareness. Rotating animation is also a good trend that is making a good impact on clicks. Find fun applications like this one to make the customer journey the best on your niche.
- Creative colour branding: a trend that is growing
Another web design trend that is top now is using various colours for branding looks. A wide range of companies is already embracing this trend, which makes an important visual impact. It allows the user to navigate through the site while it builds subconscious associations with products or services based on colour signs.
On the other hand, 3-dimensional designs are also of great utility here, as they can even lead the user to the next steps through the sales process.
- Create personalised content that is related to location and browsing history
The best and most advanced websites are those that show to their users relevant content that changes depending on location. For example, you can check this every time that you look for a restaurant or hotel in a different location. Personalised content is key for e-commerce websites, and is becoming more relevant when maintaining higher conversion rates.