What Goes into Building an Effective SEO Agency

by Josh Biggs in Digital Marketing on 18th November 2019

What are your expectations from the SEO campaign initiated by your company? Do you have a fair idea about what goes into the making of sound search engine optimization strategies? Before you decide to reach out to an SEO firm and invest in it, it’s critical to understand the nuances of what to expect in return. This is specifically true for the SEO timelines in the program commissioned by you. It also makes sense to get an idea about the timelines and proceedings that’ll take place in the first year of the SEO campaign in different stages. 

Here, we intend to introduce the basics of an SEO timeline and how you can go about the process in the easiest of ways. Regardless of whether you’re implementing a new SEO strategy or wish to revamp your existing one, this article can guide you forward on the right track convincingly. It will help you conduct an in-depth website audit and plan a feasible online marketing strategy.

SEO Timeline – What Goes Into its Making

Professional expertise comes in handy when you’re laying down plans for an SEO strategy. To initiate the process, you need to sit across the table with SEO experts and conduct an audit of your website. Before you delve into the process, it would help to read an article like How Long Does SEO Take? A Complete Overview of Your SEO Timeline to understand what lies in store for you. SEO professionals can determine the technical as well as the other aspects of your website to gauge its weaknesses and strengths. This will help in uncovering a spate of SEO opportunities that can be divided into small manageable tasks for quick completion. Once the tasks have been identified, SEO timelines can be defined to space out the different areas of work across the year. 

1. Prepare for consistent organic growth

At the very onset, you need to prep your website for rich organic growth by connecting with search engines and targeted users. Your main aim should revolve around creating an excellent first impression to pull in prospective clients and end customers. There are different parts of SEO techniques that can be utilized for a few months for putting the functionality of your website in good order. Lay down the areas of concern before paving the way forward for its organic growth. 

A good A SEO strategy ensures that all relevant pages are easily accessible and can be crawled through and indexed by leading search engines. The role of SEO practitioners relates to supervising navigation, site architecture, mobile-friendliness, website speed, etc. effectively. They ensure that web crawlers and humans enjoy a lucrative first impression at all times while visiting your website. If made in time, the necessary technical modifications may lead to temporary and small increases in your website’s traffic. However, don’t expect the ROI to shoot up too much at this stage of the SEO timeline. 

2. On-page optimization 

With the website’s audit as your reference point, the SEO firm delegated by you will assess the grounds for on-page optimization of the landing pages. An efficient SEO team will indulge in keyword research and analysis to zero in on the high-priority pages for on-page optimization as the year progresses. This stage of SEO timeline may bring about improvements in CTR (click-through rate), impressions, and overall visibility courtesy Google and other popular search engines. The results may show improvements in the first and second quarters of the SEO timeline year. 

3. Off-page optimization 

Off-page optimization is one of the main factors impacting your website’s ranking ability. It’s similar to ‘word-of-mouth’ advertising and brings your website in front of your targeted audience. SEO experts aim to build sustainable backlink structures with the help of trusted referral links belonging to authoritative and credible sites. During this stage of SEO timeline, every backlink would count as a letter of recommendation or vote. A practical and easy-to-implement backlink structure creates useful content that’s interesting enough for further shares. Smartly-designed how-to videos, blogs, social media, and photo sharing can be used for promoting your portal through off-page SEO. The inclusion of credible backlinks increases the “authority” of your business website and brings it to the fore on search engines. 

Ongoing content promotion and SEO strategies have to be conducted on a regular and ongoing basis to come to the notice of search engines. Usually, it takes 6-9 months for the first results to surface and position your brand as a market leader. 

4. Fine-tuning of earlier stages

This part of the SEO timeline relates to the practice of assessing historical data consistently and with the view of fine-tuning the earlier stages of the SEO campaign. SEO managers will invest resources in the maintenance of your website through technical upkeep, content creation, as well as the inclusion of aesthetic changes for boosting conversion rates and enhancing user experiences. The presence of data-driven recommendations and effective strategies pave the way for higher conversion rates and traffic.

Do not let complacency creep into your SEO strategy if you desire to enjoy long-term ROI and quicker results. Remember, movements are the key to sound search engine results. That’s why consistent maintenance and ongoing analysis is critical for benefitting from the compounding powers of SEO.

Way Forward

Despite having the best SEO strategy and timeline, it may take years before your website earns credibility and starts growing organically. Hard work and dedication serve as the keys to success for any SEO strategy. To win, it’s important to view the bigger picture and figure out the value of your SEO efforts as long-term investments. Reach out to a reputed SEO company that has wide experience in social media, paid search, SEO strategy building, content marketing, and a host of other services to gain the results you seek.

Working in close association with an experienced SEO practitioner will help you set concrete expectations, establish goals, and develop a holistic program strategy with effective timelines. Invest in smart and innovative digital marketing initiatives to reap rich benefits. Get started at the earliest to improve upon your ROI. 

Categories: Digital Marketing