What is minimal designing and how to ace this trend?

by Josh Biggs in Business on 22nd July 2021

Minimalism might seem like a trend nowadays but it has prevailed for a long time now. Art and architecture movements as early as 1917 depicted minimalist design in their unique ways.

And, as more and more people moved online, the concept of minimalism became more popular and accessible.

Here’s a blog describing minimal designing, its benefits, and some tips to make your minimalistic design website or application a success.

What is Minimal designing?

Minimal designing means creating designs by using essential elements, like basic shapes and colors to create something memorable and eye-catching.

It simply means removing all the unnecessary elements and content and making your audience focus on fewer items while delivering the message you want to convey.

From the physical world around you to the digital space, minimal designs can be found everywhere.

While minimalism is at an all-time high for physical spaces like architecture and interior designing, we are here to concentrate on why applications and websites developed nowadays are going with minimalist fashion.

Benefits of Minimal designs

1) Faster download speed

Statistics show that a person doesn’t spend more than 15 seconds on a website.

Now, 15 seconds is pretty little time to make a first impression but it’s vital to your business and this is where designs have a huge role to play.

A minimalist website has fewer features to load and more apt information to give, thus making it perform well across devices of different dimensions.

2) Easy Maintenance

Building a website or application for your business comes with costs and expenditures. From selecting the best website development team to launching the final product, one needs to plan meticulously to reap the benefits on a limited budget.

With a minimal design, website maintenance costs can be brought down significantly because they last longer and have fewer elements and items to take care of.

3) Keeps the focus on the content

Let’s get to the point, people love concise and informative content.

And, a cluttered website with improper navigation and too many elements can confuse the visitor and result in a bad user experience. Hence, a minimal website or app helps the user find content that they are looking for and make decisions sooner.

4) Convert better

A website or application that is designed in a minimalistic fashion will have a better conversion rate because there are no unnecessary elements that take away attention from its user.

It has just the right amount of information to turn a user into a loyal customer.

5) Better usability

User Experience is the most important aspect of how a website or an application is perceived and liked by your audience.

Minimal designing ensures your business creates that first impression and delivers results that matter to you.

Tips to achieve Minimal designs

The aim of a website or application is to educate the visitor and eventually turn them into customers while not overwhelming them and minimal designs focus on that.

While, designing and implementing minimal designs into a project may seem easy, but it’s easier said than done. Minimal design requires you to step into the shoes of your customers and think from their perspective.

Here are 5 tips that you should follow while designing:

1) Keep it simple

The key rule to follow during minimal graphic design is to consider that less is more.

To start with, pick some basic colors and text and arrange your ideas in them to see which ones are more visually appealing

2) Select your typography carefully

Minimal designing is all about using images and texts in a very balanced way and since there is not much to grab the attention of your user, compelling typography becomes essential.

Create a font palette while mixing one or two types of font families and develop a specific hierarchy of how to use the type elements. Stick to the hierarchy and follow it.

3) Simplify your color palette

You may think of a minimalist design means choosing basic colors like black and white, but you don’t always have to stick to them.

Picking one color to drive your design can make things interesting and highlight the necessary elements setting the right mood for the user.

4) Create a consistent UI

For a user, well-designed websites should be easy to understand and navigate.

While designing your wireframes, make sure to follow stringent design guidelines and patterns that encourage user engagement. From UI interfaces to scroll-down functions, create an interface that doesn’t require an instruction manual to operate.

5) Strikeout all the extras

This is where stepping into your customer’s shoes and thinking from their point of view comes into the picture.

Once you believe your design is ready, you want to examine every element of your website and ask questions like: Does it add value to our users? Will this help our users stay longer on the website or app? Is it necessary or just for decoration?

If you hesitate to say yes, you may want to rethink your design.


Today, for a world that’s full of noises and extras, minimalism is like a breath of fresh air. It aims for simplicity and removes all the add-ons to put across a message that truly matters. Minimalism in websites, applications, photography, architectures, logos, and more are sure to stay and witness more changes and evolution in it.

Just like there’s no end to the imagination, similarly, there’s no limit to what you can create and make your target audience feel through minimal designing.

Categories: Business