Improving conversions and increasing sales is the holy grail of any business, regardless of the size. These are the goals that everyone is working towards, but only the smartest can achieve.
Increasing conversion rate is essential to boosting the return on investment and getting the most from your digital marketing efforts and budget. There are several ways of doing this, and one can easily get confused along the way.
So, we have compiled common workable digital marketing tips to help you in your marketing efforts without getting confused. Read along to discover more.
What is the conversion rate?
Conversion rate is the percentage of people who visit your website and move ahead to complete an action such as signing for your newsletter or completing a purchase. If there is a high percentage of people completing these actions, then you know your marketing strategies are effective.
Tips to improve your online conversion rates.
- Constantly test your strategies.
A/B testing is a significant aspect of gauging the effectiveness of a strategy before implementing it fully. For any change, you would like to make to your business website, ensure you run a test and gauge the results.
While primarily you’ll check the number of visits, you also need to study other metrics such as customer service engagements, bounce back rates, the duration spent, and sales conversion rates.
Consider every aspect of your marketing campaign, e.g., ad copy, email subject lines, images, etc., and their potential variation, then subject them to thorough A/B/C testing. This will allow you to see where your audiences are interested in and respond well and effectively use this data to improve your conversion rates.
- Optimize your forms.
A good conversion strategy should be based on a strong lead generation campaign. And most of the time, this involves filling and submitting a form. Though creating this type of form can look simple and easy, it requires a lot of creativity and keenness.
Elements such as the number of fields, the colors, and button wording need to be optimized and studied to provide effective results. Remember to integrate some automatic filters to ensure you are given accurate and valid data.
- Leverage Heat Maps.
Heat maps enable you to get every detail of your page users’ behaviors when they are browsing your web pages. Do you know which elements they are interested in and pay attention to? At what point do they get tired when on your website? Why are they ignoring your CTAs?
With this information, you have the power and knowledge of what you need to do and how to do it.
- Create relevant contents that attract traffics.
Native advertising and content marketing are not just passing trends; they are here to stay. These strategies are significant as they attract audiences interested in your brand, product, and niche.
Consider the following factors when creating content for the purpose of improving conversion rate and sales.
- Relevance: is the content up to date? Does it relate to your niche? Is it evergreen?
- Accessibility: are your contents easy to access? Check your website’s analytics and see the number of “forgotten contents” you have and why they are forgotten.
It is also vital to update older content that performed well on your website or any lead generation platform like social media. Go through your content list and edit the top-performing ones to look as recent as possible.
- Create a sense of urgency and use Fear of Missing Out (FOMO)
When used correctly with carefully designed and worded options, fear of missing out can be a highly effective and timeless conversion improvement strategy.
Using phrases like “last chance,” “if you don’t act now, this will be our last email,” or “or available for a limited time” in a subtle way without coming out as forceful, you will accelerate your visitors’ actions, hence improving conversion rates.
Every business uses digital marketing tips to achieve various brand goals, such as improving customer experience, boosting conversion rates, sales, etc. While every business metric is equally important, the conversion rate ensures good sales and revenue generation.
It is therefore important to constantly optimize and ensure your conversion strategies are effective. Use these tips to improve sales and conversion, continuously test new methods, optimize lead generation forms, use heat maps, create relevant and compelling content, and leverage FOMO.