Build Your Business, Improve Your Life

by Josh Biggs in Business on 18th December 2020

When it comes to growing your online presence, use marketing tactics that will help you grow your audience, and one of the best ways to become influential in your niche is to create a steady stream of content. 

The best way to create content is to launch a blog, and a quick way to drive traffic to it is to sign up for an account on Medium, a platform funded by The Chernin Group (TCG). Once you’ve signed up, submit articles that link back to your blog to Medium publishers with a large audience. 

In a nutshell, your initial publication schedule should be to create articles on your blog and Medium, too.

If you are writing in a niche like personal development, which is a popular and profitable niche, you’ll notice an additional benefit: writing self-help articles will trigger accelerated personal growth. While building your business, you’ll get closer to becoming the person you’ve always wanted to be. 

Here are some ways that creating public content will also transform personal values:

Rethink Your Life

Writing about anything in your niche prompts you to think deeply about your topic because you’ll refine the quality of your thoughts as you outline, research, write, and edit your articles. 

If, say, your niche is productivity, then you’ll notice a curious thing: Your reflections about productivity as you write your content will influence you as much as, or perhaps even more than, your readers. 

When you write on productivity for a long time, week after week, month after month, you’ll become one of the most productive and efficient people that you know. If, for instance, you start writing about the value of minimalism because that’s what’s trending and will attract the most traffic to your blog, your own clutter at home, which you never noticed before, will now prompt you to become more minimalistic, buying less of the things you don’t need in the first place and putting away things when they pile up.

Writing is a powerful way of rethinking and re-evaluating ideas you’re most interested in understanding better. 

Upgrade Your Confidence

Writing will not only improve the quality of your ideas, but it will also boost your confidence. 

You will develop higher levels of self-awareness as you share your insights with your audience on things that fascinate you, and you’ll develop a higher level of self-esteem when receiving a steady stream of feedback on how your ideas have helped other people.

Motivate Yourself and Others

As you share your personal story with other people on how you overcame certain obstacles in your life, the message of hope you spread to encourage others to overcome their challenges will remind you of the significance of your own lived experience. 

As you coax other people to win in life, you’re also pushing yourself to perform at an even higher level; and as you motivate other people to step out of their comfort zones and live a bolder life, you’re sending yourself the same message. 

Find Your Tribe

It’s lonely reaching for success because the more you strive to reach a higher level of personal achievement, the faster you’ll outgrow the people in your life. 

Still, although you might feel lonely after carving out your own path with a heart, you won’t feel isolated for too long. You’ll meet other people as relentless in their pursuit of excellence as you. 

As you build your online presence, people like you, as well as people you would consider role models, will comment on your Medium articles and blog posts. Some may even friend or follow you on social media. Rather than looking for your new tribe, your tribe will find you.

As you build your personal development business, you’ll unintentionally build your own life.

Categories: Business