Useful Ways to Promote and Market a Blockchain Project

by Josh Biggs in Blockchain on 14th November 2019

Did you know that your blockchain project could sink or swim solely based on whether or not you’re able to promote and market it successfully? Due to the unique nature of blockchain technology, it is essential that it attracts sufficient interest for it to thrive.

Unfortunately that is a lot easier said than done. The competition in the blockchain industry is intense, and there are lots of challenges that you will face when promoting a new project.

Conventional marketing simply won’t cut it, which is why you need to hire an expert blockchain marketing company to promote blockchain projects. Here are some specific ways to market your project.

Create an Information-Loaded Website

Every new blockchain project should definitely have a website that is loaded with information about the business. The website should act as the face of the project and focus on explaining it to interested parties.

It is important to be thorough when you create the website. Some of the details that you must include are the business summary, mission statement, blockchain token details, unique selling point, and the team background.

Try to ensure that the information on the website is easy to digest, and avoid using technical industry jargon. The goal should be for the website to be able to explain your blockchain project to someone who is new to the industry and knows nothing about blockchain technology.

Connect with the Blockchain Community

Over the years more and more blockchain communities have surfaced, and connecting with them will open up an avenue through which you can promote your project. Aside from forums, they can be found on various platforms, including Reddit, Medium, Discord, Quora, Facebook, and so on.

If you do want to connect with a blockchain community and promote your project, be mindful of the rules. Some social media platforms such as Twitter and Facebook ban direct blockchain advertising, though Facebook has rolled back the ban recently.

Aside from online communities, connecting with people offline may help as well. Nowadays there are many local blockchain communities as well as both small and large industry conferences that you can attend.

After you connect with blockchain communities, you can use them to drum up interest by explaining your project and what makes it stand out. The connections may also help if you want to engage in influencer marketing too.

Leverage Referrals

One of the most powerful ways to promote a blockchain project is by taking advantage of referrals. If you can enable your existing users to invite their friends and family, your userbase will grow by leaps and bounds.

To successfully leverage referrals you need to incentivize them. The incentive must be attractive enough that users are willing to divulge their contact list, and possibly act personally to try to convince them to join.

If possible, try to make it as convenient as possible for users to refer others. Not only should the referral system be easily accessible, but it should encompass a wide range of platforms.

Final Words

Starting to see how to promote your blockchain project in a variety of different ways? Make no mistake the methods discussed above are just a few of the options that are available, but they are effective.

At the end of the day the ‘best’ ways to promote and market a blockchain project will depend on the project itself. On top of that on a fundamental level you need to have a good product that is able to attract and interest users.

Initially it may take some trial and error, but in time you should be able to identify which marketing and promotion strategies are most effective for your project.

Categories: Blockchain